Pixel Tags and Cookies
We and our third party partners may automatically collect certain types of usage information when you visit our website or use our Service. For instance, when you visit our website, we may send one or more cookies—a small text file containing a string of alphanumeric characters—to your computer that uniquely identifies your browser and lets us enhance your navigation through the site. A cookie may also convey information to us about how you use our website (e.g., the pages you view, the links you click, how frequently you access our website, and other actions you take on our website), and allow us to track your usage of the Service over time. We may collect log file information about your browser or mobile device each time you access the Service. Log file information may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, information about your mobile device, referring / exit pages and URLs, number of clicks and how you interact with links on our website, domain names, landing pages, pages viewed, and other such information. The information allows for more accurate reporting and improvement of our website.
We also use an email delivery and marketing company to send emails. Pixel tags and cookies are used in those email messages and at our website to help us measure the effectiveness of our marketing and how visitors use our site. Pixel tags (sometimes also called “clear GIFs”) are small graphic files, invisible to the human eye, which allow websites or other online services to track users. Shooq and our third-party advertising company use pixel tags in HTML-enabled email to track whether (and when) the recipient opened the message.
We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for our website. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third party applications, and other information that assists us in analyzing and improving our website. When you access our website by or through a mobile device, we may receive or collect and store a unique identification number associated with your device (for example, a UDID, IDFA, Google Advertising ID or similar), mobile carrier, device type and manufacturer, and phone number.
We may use the data collected through cookies, log file, device identifiers, location data and pixel tags to: (a) remember information so that you will not have to re-enter it the next time you use our Service; (b) provide custom, personalized content and information, including advertising; (c) provide and monitor the effectiveness of our website and our email communications; (d) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our website. The information we collect through these tracking technologies may be linked to the Personal Information you have chosen to share with us when you register.
Third Party Tracking and Online Advertising
We may permit third party online advertising networks to collect information about your use of our website over time so that they may play or display ads that may be relevant to your interests on our website as well as on other websites or services. Typically, the information is collected through cookies or similar tracking technologies. You may “opt out” of the collection of any information through cookies or other tracking technology by managing the preferences or settings on your browser or mobile device. However, if you decide not to accept our cookies, your ability to use some features on our site may be impaired. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies and how you may opt-out of some of this tracking, you may wish to visit http://www.allaboutcookies.org and/or the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org). We are not able to respond to Do Not Track signals sent by your browser at this time. Depending on your mobile device, you may not be able to control tracking technologies through settings. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at Support@Shooq.co.